Academic Research
My research spans the fields of media industries, media audiences, and organizational communication. I am interested in the audience measurement industry and the changing ways that media industries, especially television and streaming, use audience data. Additionally, I have been involved in research on online gaming through a research partnership with the developer of the game World of Tanks.
My dissertation, titled “The Data Dilemma: Sensemaking and Cultures of Research in the Media Industries,” explores data use in media organizations and how research and data workers in these organizations solve data problems. I conducted my research in partnership with two media publishers and two data companies. My dissertation first explores the ways that research teams work together to come up with creative and innovative data solutions to changes in the industries. This includes an analysis of organizational culture and organizational responses to change. Second, my dissertation explores the ways that changes in these industries are creating new digital divides. I defended my dissertation in May 2022.
I have experience with the following research methods:
- Fieldwork, including interviews
- Survey design and analysis
- Focus groups
- Experiments
Please see below for a list of my peer-reviewed publications and conference presentations.
Peer-Reviewed Publications and Conference Proceedings
Jonckheere, N., Persaud, C., Liu, C. & Williams, D. (2022) Playing with history in World of Tanks: Negotiated readings, historical realism and cultural memory. Convergence: The International Journal of Research Into New Media Technologies, 29(3): 641-657. Read it here.
Morstatter, F., Kim, D.O., Jonckheere, N., Liu, C., Seth, M., & Williams, D. (2021) I’ll play on my other account: The network and behavioral differences of sybils. Proceedings of the ACM on Human-Computer Interaction, 5(CHI PLAY), 277:1–277:18. Read it here.
Bray, S., Gonzalez, O., & Jonckheere, N. (2020) “Like a boss” or just bossy? How audiences across age and gender evaluate counter-stereotypical women on television. International Journal of Communication, 14, 5128–5149. Read it here.
Book Reviews
Jonckheere, N. (2019) Review of YouTube: Online Video and Participatory Culture (Second Edition) by Jean Burgess and Joshua Green, International Journal of Communication, 13, 2507–2509. Read it here.
Conference Presentations
Jonckheere, N. (2021) Creativity and innovation in media research and data work in times of change. National Communication Association Convention 2021. Seattle, WA.
Jonckheere, N. (2021) Innovation in media research and its impact on understanding media audiences. International Association for Media and Communication Research Conference 2021. Held virtually and in Nairobi, Kenya.
Jonckheere, N. (2020) Quantifying fandom? Audience measurement, fan metrics, and the participatory continuum. Fan Studies North America Conference 2020. Virtual.
Jonckheere, N. (2020) Contemporary innovations in audience measurement: A comparative case study of Nielsen and the Broadcasters’ Audience Research Board. International Communication Association Conference 2020. Moved to virtual from Australia due to COVID-19.
Jonckheere, N., Kim, D.O., Liu, C., Seth, M., Shankar, T., Guo, J., Morstatter, F., & Williams, D. (2020) I’ll play on my Smurf account: Sybils and network measures. International Communication Association Conference 2020. Moved to virtual from Australia due to COVID-19.
Jonckheere, N. (2019) Audiences, publics, voting, and affect: Exploring differing conceptions of television viewing through audience measurement services. International Communication Association Conference 2019. Washington, DC. *Top Student Paper Award, Media Industry Studies Interest Group.
Bray, S., Gonzalez, O., & Jonckheere, N. (2018) “Like a boss” or just bossy? Evaluating judgments of agentic and communal female television characters. National Communication Association Convention 2018. Salt Lake City, UT.
Jonckheere, N. (2018) Participant in roundtable discussion “In Data We Trust: The Limits of Algorithmic Culture.” Flow Conference 2018. Austin, TX.
Jonckheere, N. (2014) Bolstering the war effort through film: Strategies to promote American support for Britain during World War II. Drew University Dean Hopper New Scholars Conference. Madison, NJ.